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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Shoshana Zuboff
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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to pr...edict and control our behavior.In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.Table of contentsINTRODUCTION1. Home or exile in the digital futureI. THE FOUNDATIONS OF SURVEILLANCE CAPITALISM2. August 9, 2011: Setting the stage for Surveillance Capitalism3. The discovery of behavioral surplus4. The moat around the castle5. The elaboration of Surveillance Capitalism: Kidnap, corner, compete6. Hijacked: The division of learning in societyII. THE ADVANCE OF SURVEILLANCE CAPITALISM7. The reality business8. Rendition: From experience to data9. Rendition from the depths10. Make them dance11. The right to the future tenseIII. INSTRUMENTARIAN POWER FOR A THIRD MODERNITY12. Two species of power13. Big Other and the rise of instrumentarian power14. A utopia of certainty15, The instrumentarian collective16. Of life in the hive17. The right to sanctuaryCONCLUSION18. A coup from aboveAcknowledgementsAbout the authorDetailed table of contentsNotesIndex
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Knihobôľ

Věk kapitalismu dohledu. Ako prebieha boj o budúcnosť ľudstva

Sumár recenzie
Věk kapitalismu dohledu: Shoshana Zuboffová upozorňuje, že sme produktom služieb ako Facebook a Google. Jej dielo argumentuje, že naša budúcnosť je skôr komoditou ako my sami. Táto kniha je považovaná za jednu z najdôležitejších súčasných diel. Zuboffová popisuje, ako veľké technologické firmy využívajú našu pozornosť ako zdroj dát pre svoje prediktívne produkty.

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.

Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."

The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.

With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.

Table of contents

INTRODUCTION
1. Home or exile in the digital future

I. THE FOUNDATIONS OF SURVEILLANCE CAPITALISM
2. August 9, 2011: Setting the stage for Surveillance Capitalism
3. The discovery of behavioral surplus
4. The moat around the castle
5. The elaboration of Surveillance Capitalism: Kidnap, corner, compete
6. Hijacked: The division of learning in society

II. THE ADVANCE OF SURVEILLANCE CAPITALISM
7. The reality business
8. Rendition: From experience to data
9. Rendition from the depths
10. Make them dance
11. The right to the future tense

III. INSTRUMENTARIAN POWER FOR A THIRD MODERNITY
12. Two species of power
13. Big Other and the rise of instrumentarian power
14. A utopia of certainty
15, The instrumentarian collective
16. Of life in the hive
17. The right to sanctuary

CONCLUSION
18. A coup from above

Acknowledgements
About the author
Detailed table of contents
Notes
Index