Shoe Dog: A Memoir by the Creator of NIKE

Phil Knight
Scribner • 2016

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of ...f the world’s most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Viac

HODNOTENIE:  ***"Naľavo stál Parthenón. To, ako ho stavajú tímy architektov a robotníkov, kedysi sledoval Platón. Vpravo sa vynímal chrám Atény Niké. Pred dvetisíc päťsto rokmi, aspoň podľa môjho sprievodcu, jeho súčasťou bola aj nádherná fríza bohyne Atény, ktorá vraj prináša niké, teda víťazstvo" (s.45). KNIHA MESIACA Shoe dog je príbehom zakladateľa mega úspešnej spoločnosti NIKE Phila[...]

Čítať ďalej

***** Euromedia Group a.s. ikar Knight motivační Nike Recenze životopis

Umění vítězit

17. 12. 2017

Název: Umění vítězit Autor: Phil Knight Nakladatelství: Ikar Rok vydání: 2017  Počet stránek: 432 Celkové hodnocení: ***** Popravdě, nesnáším běhání. Nikdy jsem tomuto druhu pohybu nepřišla na chuť a ani značkové oblečení moc neřeším. Když už se přece jen musím rozběhnout, tak vyznávám styl Járy Cimrmana - běžet v běžném oblečení a obutí, protože když dobíháte[...]

Čítať ďalej
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.